This one is self explanatory – very cool graphic by Brian Solis…

Top 10 reasons to Build your Twitter following:

1. Drive more traffic to your website and raise your profile
2. Promote specific events / conferences / webinars
3. Announce new updates, new initiatives, new services etc.
4. Demonstrate a customer centric focus
5. Search current trends in real time
6. Share best practice, knowledge, ideas and information
7. Reach and engage with your targeted audience
8. Keep people informed of your latest news
9. Turn prospects into advocates and raving fans
10. Develop new business contacts

Be sure to download our free guide to getting started with Twitter and instantly transform your twitter account into a traffic monster.

What’s the ROI in Social Media?

Thanks to http://socialnomics.net for this video!

The video showcases that social media can help you achieve success on almost any front.  While the video uses familiar nomenclature like ROI, many pieces of social media behave so differently than anything we have ever seen, that I prefer to use “What does or will success look like?” rather than “What’s the ROI?”